President Bakery opts to bolster B2B segment

SET-listed President Bakery Plc, a producer and distributor of bakery products under the Farmhouse brand, is strengthening its business-to-business (B2B) segment and eyeing expansion in overseas sales.

- KUAKUL MORNKUM

Apisate Thammanomai, managing director of President Bakery, believes the current global economic environment is posing a challenge for many countries.

He said the company is prepared for any government initiatives aimed at stimulating the economy.

He said the company typically experiences a sales boost in the second half of the year, driven by the start of the new academic year for schools and universities, coupled with fewer public holidays than in the first half of the year.

This results in a greater movement of people and an increase in business activity, a trend he believes will continue as normal this year.