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Bangkok Post

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July 11, 2025

Portraying a dashing modern traveller, Henry Cavill sports the Longines Spirit Zulu Time 1925 that gives him the time in Sydney and Hong Kong in a new campaign.

Named Longines Ambassador of Elegance earlier this year, the acclaimed British actor relates well to the campaign, which explores the question: “What time is it there?”

“For me, the Spirit Zulu Time represents not only precision timekeeping, but also connection. In today’s lifestyle, our loved ones and colleagues can often be a world away,” he said.

“However, the Spirit Zulu Time gives me, at a glance, that immediate connection with them. Knowing where someone is in their day, whilst not detailed, you can imagine being in their shoes, which places you with them for a moment.”

Longines’ heritage in dual time zone wristwatches inspired the launch of the Spirit Zulu Time collection in 2022.

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