Benz tweaks pricing strategy to spur sales

German luxury automaker Mercedes-Benz (Thailand) is adopting a new pricing method by offering discounts on premium cars to lift domestic sales in the stagnant market.

- LAMONPHET APISITNIRAN

Price adjustments are needed during the second half of the year as the company continues to deal with challenges caused by internal factors, notably the economic slowdown and weak consumer purchasing power, as well as external factors such as the impact of geopolitical conflicts, said Martin Schwenk, president and chief executive of Mercedes-Benz (Thailand).

"We expect the pricing approach to boost sales and strengthen our competitiveness," he said.