Banthat Thong adjusting to the market

Despite reports of reduced foot traffic in the Banthat Thong area, attributed to high prices, the Thai Restaurant Association remains optimistic about the area's growth potential as it is a popular destination.

- KUAKUL MORNKUM

Chanon Koetcharoen, president of the association, said Banthat Thong benefits from the charm of an old community, which appeals to foreign tourists looking to walk and experience local culture.

Students from the nearby Chulalongkorn University also contribute to the area's foot traffic.

He said Banthat Thong has become increasingly well-known due to the influence of social media.

As a result, there was an influx of tourists and visitors, encouraging many restaurant entrepreneurs to open their doors to cater to the rising demand.