India notifies new quality norms for agarbattis

India, the world’s largest producer and exporter of ‘agarbattis’, has come out with a new quality standard in a bid to ensure consumer safety by prohibiting certain insecticidal chemicals in manufacturing, and boost the Rs 8,000 crore incense stick market.

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A dedicated Indian standard ‘IS 19412:2025’ for agarbattis was developed following heightened stress on consumer safety, indoor air quality, en