THE PATRÓN SAINT OF INDULGENCE

The world's number one super-premium tequila has just launched a luxurious new variant, in collaboration with music icon Karan Aujla. Chinchín!

- Aditi Pai

TEAL AND SILVER FLUTES OF EL ALTO COCKTAILS GLIDING THROUGH THE CROWD, SHIMMERING LIGHTS, GLOWING WRISTBANDS, AND KARAN AUJLA BELTING OUT WAVY AND TAUBA TAUBA-MUMBAI'S PARTY SCENE HIT A NEW HIGH WITH A NIGHT AWASH IN TINSEL TOWN GLAMOUR.

At the heart of the celebra-tion were two icons—Patrón and Karan Aujla—coming together to launch Patrón El Alto, a superpremium tequila crafted in the highlands of Jalisco, Mexico. Tradition, craftsmanship, and contemporary cool came alive at Bastian on Top, the swanky roof-top lounge that hosted this magnificent launch.

Aujla, dapper in black, brought his magnetism and electric energy to the stage. His performance was a spectacle—Wavy, On Top 2, and the mega-hit Tauba Tauba had the crowd dancing nonstop. Sleek bars lined with Patrón Silver, Reposado, and Añejo—its classic variants—set the tone, while silver-accented agave leaf installations evoked the brand's Mexican heritage.

Cheers, torchlights, and glowing wristbands fired up Aujla's pan-Indian and global fanbase red hot. Just six months after his last sold-out concert in the city, the Punjabi music icon had re-turned with an even bigger bang.

At 28, Aujla has achieved what few have—his music is rooted in raw emotion, his global footprint has seen more than 48 crore views for his song Tauba Tauba, a collaboration with Vicky Kaushal which went viral last year. His roster of upcoming concerts across seven countries reflects just how widely his music resonates with younger audiences. In fact, in May this year, his laidback hit hip-hop number Courtside debuted on Billboard Canadian Hot 100.