The Story of Soil and Sky

Aged above the clouds, Ron Zacapa's unconventional ageing and blending techniques allow Ron Zacapa No.23 and Zacapa XO an unrivalled reputation amongst luxury spirits

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Within the world of premium rum, few hold the reputation that Ron Zacapa has. Ron Zacapa excels in many of the hallmarks that determine a premium spirit, namely heritage and craftsmanship. Zacapa stands as a prominent player in the industry, demonstrating time and again how terroir and unique ageing techniques can elevate rum to a true luxury collectible.

The Zacapa story began in 1976 in the eastern Guatemalan town of Zacapa. The creation of the brand commemorated the 100th anniversary of the town's foundation. From the moment of inception, their goal was clear—to create a rum that was different from the white rums prevalent at the time. White rums were predominantly younger spirits, with little to no ageing process. Zacapa wanted to change that, focusing on how different ageing processes could develop the flavour of their spirit.

These Guatemalan roots are essential to Zacapa's identity, drawing from the country’s mineral-rich volcanic soil and pristine rivers that nourish the sugar cane. This unique terroir imparts an unmistakable character into every bottle, a tangible expression of Guatemala's landscape and soul.

It all begins with the first press of virgin sugar cane honey. This foundational choice imparts a natural sweetness and depth to the spirit, setting the tone of the spirit immediately. This liquid then undergoes a unique fermentation process, using yeast strains extracted from pineapples.