10 WAYS TO CREATE REFERRALS FOR LIFE®

REFERRALS PLAY a role in the success of every business and establishing lasting referral connections is essential for any sustained growth. Referrals tend to yield much better results in bringing in business to a company compared to other lead generation methods or marketing strategies. When someone refers your services or products it comes with a recommendation that boosts the likelihood of converting connections into sales.

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DR. IVAN MISNER

CALLED THE "FATHER OF MODERN NETWORKING" BY CNN, DR. IVAN MISNER IS A NEW YORK TIMES BESTSELLING AUTHOR. HE IS ALSO THE FOUNDER OF BNI (WWW.BNI.COM), THE WORLD'S LARGEST BUSINESS NETWORKING ORGANIZATION. HIS LATEST BOOK, THE 3 RD PARADIGM, A RADICAL SHIFT TO GREATER SUCCESS, IS A BOOK ABOUT THE AMAZING RESULTS THAT COME FROM CO-CREATION IN BUSINESS.

Generating referrals requires more effort than some marketing tactics. On the other hand, it is generally more cost effective for acquiring new clients.

According to a Nielson.​com global survey of 29,000 people, 84% of those responding, said they prefer "recommendations from people [they] know." That was the number one selection relating to the question: "To what extent do you trust the following forms of advertising?"

Building "Referrals for Life" is not an event or a quick solution; when done right, it should be a process rather than a one-time endeavor. Networking is an enduring investment that demands effort and dedication to nurturing relationships with your referral partners.

HERE ARE 10 RECOMMENDATIONS FOR CULTIVATING REFERRALS FOR LIFE:

1. Cultivate a mindset centered on referrals

Above all it's crucial to adopt a mindset focused on generating referrals when networking and fostering connections.

When you prioritize assisting others over focusing on your immediate personal gains you develop a relationship building mindset that values helping and supporting people. By being attentive to others needs and seeking ways to aid them in reaching their objectives you can establish the kind of trust that allows people to feel comfortable referring business to you.

2. Build strong relationships