Mixing Business With Pleasure

Breguet's Classique Souscription 2025 wristwatch, which commemorates the brand's 250th anniversary, tells a story of pioneering business and horological acumen.

- Alvin Wong

AT A GLANCE, Breguet’s Classique Souscription 2025 is almost bare. One hand against a white dial and barely any hint of ornamentation. But the watch doesn’t need complexity to impress—it has history on its side.

“We wanted to surprise people,” says Gregory Kissling, CEO of Breguet, when quizzed about why the brand had opted for a simple—by Breguet’s standards—time-only watch. In all fairness, though, describing the Classique Souscription 2025 wristwatch as ‘simple’ would be doing it a disservice.

Although it is aesthetically austere, the Classique Souscription expresses Breguet’s illustrious history just as eruditely as any of the brand’s famously technically sophisticated complication watches.