Jewel In The Crown

Bvlgari’s Lvcea watch looks more radiant and sensual since its debut over a decade ago.

- Alvin Wong

TEN YEARS IS a long time in watchmaking. Brands have been established and folded, and watch collections have emerged and been shut down with frightening ruthlessness. When Bvlgari proclaimed that it had decoded its unique expression of feminine horology with the Lvcea in 2014—a category that many have tried to conquer with little success—women watch lovers justifiably wondered if the collection could stand the test of time.

The benefit of hindsight tell us that the answer is ‘yes’. More than that, it also illustrates how the Lvcea collection has won over the hearts of customers from the outset and cultivated an affection that lasts.