For Artists And Artisans

Leica flexes its century-old heritage with a new flagship boutique at South Beach Quarter.

- Words: Haziq Yusof

“WHICH PART OF this camera is most important?” asks Sunil Kaul as he holds up a Leica SL3-S.

“The lens,” I reply, prompting Kaul, managing director of Leica Asia-Pacific, to nod in agreement. Before I could allow myself to feel a tinge of pride for getting the admittedly basic question right, Kaul moves on, regaling me with yet another chapter of Leica’s storied heritage.

In truth, all he needs to do is open the doors to the brand’s new flagship store at South Beach Quarter. A picture, as they say, paints a thousand words. And what is its new flagship store if not a pretty picture of the German manufacturer’s century-long grip on the photography world?