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THE 'BRAND' OF GOD COMES TO INDIA

Man's World

|

January 2023

As Argentina fans continue to bask in the glory of their historic FIFA WC 2022 win, there's more good news in the offing for Indian football fans - a brand named after the legend, Diego Maradona is making inroads into the country's luxury fashion scene, under a licensing deal.

THE 'BRAND' OF GOD COMES TO INDIA

Bradford License India Executive Director and CEO, Sachin Goel confirmed reports of the firm being roped in as the brand's exclusive India partner. "We have been appointed by Sattvica SA, the owner of Maradona brand, as their exclusive India partner," Goel stated, as per a report in PTI. Bradford attained the license roughly a month before the news went public, and currently manages over 60 global brands across the fashion, lifestyle, FMCG and sports spectrums. Speaking about potential partnerships with e-commerce retailers that are underway, Goel said, "Products will be made available as per the partnership launch plans."


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