10 YEARS OF NARRATIVES That Shaped a State

This 10th Anniversary Edition is not just a milestone. It is a legacy. A reflection. A homecomin. A new beginning.

- Rajesh Ghadge

A DECADE OF DEFINING GOA

In Goa, stories have always travelled faster than the tides. They are carried in whispers across heritage homes, celebrated in bustling markets, traded over evening chai, and preserved in the quiet dignity of its people. Ten years ago, in 2015, one such story began a story that was not about a single person but about an entire state searching for a publication that represented it with honesty, depth, and heart. There are moments in the life of a magazine that define its purpose. Sometimes these moments arrive quietly, tucked inside a story that resonates deeply. Sometimes they arrive dramatically, like the applause of an awards night that lights up the Goan sky. But sometimes, these moments unfold in silence on a day when you open an old issue, turn its pages, and realise that what you built has become far bigger

than what you first imagined. For Incredible Goa, that moment is now. Today, a decade later, that dream stands transformed into Goa's most sought-after society and lifestyle magazine a voice of the state, a document of its changing times, and a celebration of its people. This is the story of how Incredible Goa became, in every sense, incredible.

THE BEGINNING: A VISION BORN FROM PURPOSE

Every meaningful journey begins with an intention a spark that refuses to die out. For Incredible Goa, that spark appeared long before the first issue was printed. Goa in 2015 was evolving fast. The state carried a complex mix of tradition and transition. Tourism was booming, hospitality was flourishing, young entrepreneurs were emerging, and Goan society was experiencing a cultural shift. But while Goa had no shortage of magazines, newspaper supplements, and entertainment publications, something critical was missing.

Goa needed a publication that represented its true voice not the postcard fantasy imagined by outsiders, but the real, lived Goa experienced by its residents.