The Business Challenges for RESTAURANTS in Goa

Goa, with its sun-kissed beaches and vibrant culture, draws tourists from all corners of the world.

- Armaan Malhotra

While this influx seems like a promising prospect for local businesses, particularly restaurants, the reality presents a complex challenge. Despite the high foot traffic, many restaurants in Goa struggle to capture a significant share of the market. This predicament is largely due to the saturation of dining options and the intense competition that ensues.

Overabundance and Diversification

The primary challenge is the sheer volume of dining establishments. From traditional Goan eateries and beach shacks to high-end restaurants and international chains, the variety is vast. Tourists and locals alike are spoilt for choice, making it difficult for any single restaurant to consistently draw a large crowd, except for those that have managed to carve out a unique niche or possess a long-standing reputation.

This diversity, while beneficial in offering choices, spreads the consumer base thin. Every restaurant needs to fight harder to capture and retain customer attention. Many tourists tend to visit multiple venues during their stay, keen to experience a wide array of what Goa has to offer, which means loyalty to one dining spot is rare.