कोशिश गोल्ड - मुक्त
Where Comfort, Creativity and Community Walk Together
Her World Singapore
|October 2025
For Maggie Dumra, founder of footwear brand Jaedals, innovation isn't about being first - it's about creating value by doing things differently.
-

Established: 2021
Founder: Maggie Dumra, 40s
At Jaedals, purpose and practicality go hand in hand. The brand's signature "trekky" sandals are designed to break the age-old fashion rule that style and comfort can't coexist. "I want women to feel confident without compromise," says Maggie.
Jaedals operates on what Maggie calls the 4Cs: Customer-first, Creativity, Content, and a touch of Crazy. Every team member wears multiple hats. A typical day starts at their hybrid store-studio space where everyone, including Maggie, supports retail.
यह कहानी Her World Singapore के October 2025 संस्करण से ली गई है।
हजारों चुनिंदा प्रीमियम कहानियों और 10,000 से अधिक पत्रिकाओं और समाचार पत्रों तक पहुंचने के लिए मैगज़्टर गोल्ड की सदस्यता लें।
क्या आप पहले से ही ग्राहक हैं? साइन इन करें
Her World Singapore से और कहानियाँ

Her World Singapore
COLOUR IS THE NEW POWER MOVE
With bolder hues and eco-credibility, lab-grown gemstones are setting the gold standard for what it means to look stylish and sharp.
3 mins
October 2025

Her World Singapore
A daring force DIANASER
Over the past three decades, the indefatigable host and journalist has found herself in a slew of precarious situations in the name of giving a voice to the voiceless.
9 mins
October 2025

Her World Singapore
THE SCENT OF CONFIDENCE
Our top five picks of perfumes to lift your mood, spark self-assurance, and transform your day.
2 mins
October 2025

Her World Singapore
TURN CRITICISM INTO CAREER WINS
Being called out for a work task, conveyed digitally, can rattle even the most confident professionals. We ask experts how best to navigate this whether you're giving feedback or on the receiving end.
5 mins
October 2025

Her World Singapore
FEARLESS PURSUITS
Afraid to switch careers? These women took the leap - overcoming doubt and fear to find fulfilment doing what they love.
7 mins
October 2025

Her World Singapore
I STOPPED LETTING SHAME SHRINK ME AT WORK
It took years before Uma Thana Balasingam finally reclaimed herself.
3 mins
October 2025

Her World Singapore
EMPOWERED TO BUILD ONLINE ENTERPRISES
At a recent Shopee x Her World panel discussion, three inspiring women prove that with authenticity, a strong sense of community and the right tools, even the simplest idea can grow into a thriving business - no big budget necessary.
1 mins
October 2025

Her World Singapore
Where Comfort, Creativity and Community Walk Together
For Maggie Dumra, founder of footwear brand Jaedals, innovation isn't about being first - it's about creating value by doing things differently.
2 mins
October 2025

Her World Singapore
Designing Without Noise
For Bessie Ye, founder and creative director of Rye, fashion is not a race forward, but a deliberate return to essence. \"Simplicity is complexity resolved,\" she says, quoting Romanian sculptor Constantin Brancusi. It's a guiding principle that continues to shape the brand's identity across seasons.
2 mins
October 2025

Her World Singapore
MAKE AI YOUR PERSONAL ASSISTANT
If you're still using AI to draft e-mails and summarise meetings, you're missing out on tapping its full potential to boost productivity. With over 15 years in digital workplace transformation, Nancy Goebel, CEO of Digital Workplace Group, shares how to harness AI at work.
2 mins
October 2025
Listen
Translate
Change font size