A Glam GAME

THE WORLD OF MAKEUP IS ON THE BRINK OF A TRANSFORMATION.

- Pooja Lalwani Tamang

In 2025, makeup will no longer be about masking or altering one’s features. Instead, it will be about enhancing natural beauty, celebrating individuality, and embracing products that not only perform well but also align with our values. With trends like hybrid products, glowing skin, and bioluminescent makeup leading the charge, the future of beauty looks brighter and more creative than ever.

The Rise of Multi-Use & Hybrid Products: The days of carrying a separate product for every step of your makeup routine will be over. All-in-one balms that double as lip, cheek, and eye color will become a staple, making it easier than ever to achieve a polished look in minutes. Foundations that double as moisturizers with built-in SPF will also rise in popularity, giving your skin the care it needs while still providing coverage.