Referee on My Wrist

Hublot's wearable tech flagship is here to drastically change your FIFA World Cup viewing experience.

- PARTH CHARAN

THE SMARTWATCH RACE appears to be intensifying with one camp focusing on health and other metrics while the other continues to tap into the aesthetic potential of having thousands of pixels at your disposal. With its Big Bang connected watches, Hublot has thus far fallen squarely in the latter category, having made the "Big Bang e" one of the most compelling-looking smartwatches. But it was in need of a platform to showcase the breadth of the Big Bang e's capabilities and prove that the watch is a lot more than just a pretty face, or, more accurately, a series of pretty faces.