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FIT FOR ANYTHING

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January 2025

Athleisure is a fashion movement that's here to stay... Here are some of the reasons we're loving it!

FIT FOR ANYTHING

1 Futuristic Minimalism

This trend sees a fusion of advanced performance fabrics (embedded with moisture-wicking and antimicrobial properties) with clean, structured designs. The focus is on functionality with a refined, almost Space Age look. Expect sleek leggings, tops with built-in compression and jackets featuring laser-cut detailing and mesh pieces designed to enhance performance while keeping you looking effortlessly stylish.

Stella McCartney, a pioneer in sustainable fashion, is leading the charge with her eco-friendly, minimalist designs for Adidas that feature recycled and biodegradable fabrics. Luxury brands like Prada have also entered the athleisure game, experimenting with high-tech fabrics. Their 2024 collection introduced weatherproof, multi-functional outerwear pieces designed to take you from the ski slopes to city streets.

image2 Sports Style 2.0

Moving over to the more ‘maximalist’ end of the athleisure spectrum... Following the 2024 Olympics, there has been an explosion of interest in sporty aesthetics. The playing fields and track became a muse for high-fashion runways, with Christian Dior, Vaquera, Junya Watanabe, Loewe and Willy Chavarria creating collections that incorporated sporty or athletic elements. Basketball, soccer, tennis, rugby and even motorsport attire had a clear influence.

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