DECADE OF A LEGEND

Dior Sauvage continues to reign as an icon of timeless masculinity, led by Johnny Depp's enduring partnership and a new cinematic campaign.

- WORDS JOLIN LEE

HOW DO YOU HONOUR 10 years of Dior Sauvage reigning at the top? Easy.

Just ask Johnny Depp. Becoming the world's bestselling fragrance for a decade is no easy feat, but I don't expect anything less from the actor and face of Dior Sauvage. I still remember seeing the first campaign images featuring the actor 10 years ago. They were powerful, undeniably sexy, and the perfect embodiment of a man of mystery. The Dior Sauvage story continues to unfold with its newest campaign, shot by photographer and film director Jean-Baptiste Mondino, set against the western landscapes of the 1960s. It's raw magnetism with cinematic flair—an ode to wild freedom, timeless masculinity, and the artistry that has kept the Sauvage a global icon.

If you've lost contact, here's a quick rundown of the Sauvage line. It began with the Eau de Toilette, defined by vibrant Calabrian bergamot, warm resinous notes of elemi, and salty marine accents of Ambroxan. The Eau de Parfum followed, intensifying the freshness with bergamot, dark Indonesian patchouli, and a hint of vanilla.

For those craving greater depth, Sauvage Parfum introduced smoky undertones of vanilla and woods, while the latest addition, Sauvage Elixir, takes boldness to new heights with a highly concentrated blend of spices, lavender, and rich woods.