A CANVAS FOR CREATIVITY

HUBLOT'S BIG BANG HAS BECOME A PLATFORM FOR ARTISTIC VISION AND DESIGN INNOVATION

- ANANDHI GOPINATH

SINCE ITS INCEPTION in 1980, Hublot has been synonymous with innovation, seamlessly blending tradition with avant-garde design. The original Hublot watch, with its porthole-inspired bezel and rubber strap, was groundbreaking in its own right, but it was the launch of the Big Bang series in 2005 that redefined the brand.

For many of us who were first introduced to Hublot through this now-iconic collection, the Big Bang was more than just a watch. It was a bold statement and a wake-up call for the watchmaking world to embrace audacity and reinvention.

The Big Bang drew from Hublot's original 1980 design, amplifying its presence with an oversized chronograph aesthetic that was unapologetically daring. It didn't just impress—it disrupted, earning the title of Best Design at the Grand Prix d'Horlogerie de Genève. Today, the Big Bang remains the cornerstone of Hublot's identity, embodying the brand's Art of Fusion philosophy by seamlessly marrying traditional craftsmanship with groundbreaking materials.

What sets the Big Bang apart—and perhaps explains its enduring allure—is its adaptability. Its modular design and distinctive aesthetic make it a perfect canvas for artistic collaborations, allowing visionaries to reinterpret it in ways that transcend conventional watch design. These partnerships don't merely reimagine the Big Bang—they transform it, layering it with new meanings, textures, and ideas.