Global domination

Keti Lytras, head of creative at GlobeWest, is beautifying Australian homes and creating inspiring spaces that enliven the senses and provide a sense of calm and renewal

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'Designed for designers', GlobeWest is an Australian-owned and -run furniture company with showrooms across Australia and a head office in Melbourne. Under the leadership of Keti Lytras, a dedicated in-house design and product team develop and curate diverse collections of furniture and homewares catering to Australian residential and commercial spaces.

After graduating with a Bachelor of Textile Design from RMIT and a Bachelor of Fine Art from the Victorian College of the Arts, Keti worked in both local and international creative roles in design, product development and trend forecasting. "I originally began working for a small Australian company designing homewares and fashion accessories while I was doing my first degree," says Keti. "I loved the process of designing, refining and making beautiful objects that you will have forever."

Keti's resume also includes stints overseas, first in the Mediterranean where she worked for an interior design company, then as a designer and trend forecaster before landing at Globe West.