A NEW GOLDEN AGE

Tiffany & Co.'s legendary New York flagship gets a lustrous reinvention filled with design and art

- JILL NEWMAN

Towering above Tiffany & Co.'s Fifth Avenue entrance is a sculpture of Atlas holding a clock, which Charles Lewis Tiffany commissioned in the 1850s from his friend, the sculptor Henry Frederick Metzler. Originally mounted above an earlier Tiffany store, Atlas made his way uptown when the jeweler opened its flagship in 1940. Today, following the site's nearly four-year gut renovation, it's one of the few familiar vestiges left of one of the world's most famous stores.

The French luxury conglomerate LVMH Moët Hennessy Louis Vuitton, which acquired Tiffany in 2021, hired architect and ELLE DECOR A-List Titan Peter Marino to reimagine the interiors of the flagship. The result is a dynamic visual feast filled with works of art, commissioned pieces, and prized examples of both modern and vintage furnishings. "When people walk into the store, I want them to feel exhilarated, excited, thrilled," Marino said in an interview days before the store reopened in late April.