Partnering with diagnostic laboratories: the next frontier for IVD growth in india

As India’s diagnostics sector evolves with consolidation and rising demand, Dr Aruna Subramanian, Director-Sales and Marketing and Customer Care, Sysmex India Pvt Ltd shares how Sysmex India is adapting its strategy to deliver value-driven solutions and strengthen partnerships across both large diagnostic chains and emerging labs

- 

India's diagnostics landI scape is undergoing a is redefining how the in vitro diagnostics (IVD) industry engages with its customers. At the center of this transformation is the rapid rise of organised diagnostic chains and the consolidation of smaller, independent laboratories. Standalone labs that once dominated local markets are increasingly being acquired or outcompeted by large national and regional chains. These networks bring scale, standardisation, and capital, but also fundamentally change the rules of engagement. Decision-making is now centralised, procurement is strategic, and expectations from partners are significantly higher.

At the same time, government initiatives such as Ayushman Bharat are expanding access to diagnostics, particularly in semi-urban and rural India.

This is accelerating demand while also increasing pressure on labs to deliver high-quality testing at lower costs.