MIAMI WATCH

The roving watch fair known as LVMH Watch Week finds its way to Miami, and hints at brighter things to come

- ASHOK SOMAN

Watch fairs are funny things – are we most interested in a show like the LVMH Watch Week for the experience or for the new watches? What if those new watches include a heavy-hitter such as the Hublot MP-10, or an icon such as the Bulgari Bulgari Bulgari, which is the only watch we know of that makes one say the brand name not once but three times! What about the return of a classic, as heralded by both the Carrera Chronograph Dato for TAG Heuer and the Chronomaster Original Triple Calendar for Zenith? For the independent-minded enthusiast and collector, it must be a different sort of return: a public celebration of the rebirths of the Gerald Genta and Daniel Roth brand names.

A year-opening affair like the one organized by the LVMH group to pump up its new watches is no way to judge the novelties of the year, nor is it an appetiser for the coming Watches and Wonders Geneva show. That said, just the list we rattled off cannot be taken lightly, and it certainly makes us wish we could make it to the Miami show in person. We sat out the season-opener in 2024 this year because it is simply too close to the Geneva show for comfort and Miami is a bridge too far. For some context, Hublot, TAG Heuer and Zenith all show at Watches and Wonders, and some (if not all) will be sharing the key talking points for the later fair, which complicates matters somewhat.

You might notice that we are not including the new Gerald Genta and Daniel Roth watches. These deserve fuller treatments than what we can muster here, so perhaps the 2024 models will work their way into our Legacy issue later this year.

HUBLOT