A thing of beauty

Paintbrush colours and products that are objects for holding, collecting and cherishing-when Hermès does beauty a whole world of makeup is uncovered. AKANKSHA KAMATH speaks to Gregoris Pyrpylis on the eve of the brand's beauty launch in India

- Gregoris Pyrpylis

THE BRAND THAT gave us the trifecta of the Birkin, Kelly and Constance launched its beauty line, Hermès Beautéinspired by its bags and scarves, naturally-in 2020. Starting with Rouge Hermès, a range of lipsticks in saturated pigments Orange Boîte (orange juice), Paprika and Epice (spice) in satin and matte, and Rose Hermès lipsticks in Flamingo, Velours (velvet) and Encens (incense), followed by a seamless string of strategic drops such as Les Mains, Plein Air and next, a focus on the eyes.

As I swiped on a Rose Velours lipstick for my conversation with Gregoris Pyrpylis, the creative director in charge, on the eve of the brand's beauty launch in India, I marvelled at the scent of the stain that continues long after words have left your lips and coffee sips have punctuated conversations-its matte effect a true depiction of a velvet rose petal. From inspirations steeped in silk scarves to longevity ensured via refillable cases and complexion balms for men and women, read on to know more about Hermès Beauté's launch in India.

Akanksha Kamath: You are currently sitting in the room where all great minds from different métiers meet and think. How do you ideate for Hermès Beauté?