The Touch of Spirit

Loro Piana exemplifies the pinnacle of elegance meets performance in everything from its Ryder's Cup ties to its Fall/Winter '25 collection.

- by Charmaine Tan

When widely-acclaimed graphic designer Saul Bass said design is thinking made visual, he was not taking into account the tactility that makes design in fashion more nuanced, experiential and sensorial.

Designing the touch and feel of what is meant to be worn, and beyond that, perform, is almost, if not more, important than what is seen on a body. Houses that understand this are adamant in making sure no corners are cut in both expressions of their identity.

Although Loro Piana has often been closely associated with the slower side of life, its commitment to supporting excellence in sport is not to be overlooked. Horse riding, to Sergio Loro Piana, is a school of life that teaches not just respect for the animal, but also perseverance and discipline – words that reflect the house's approach to the act of and production of such creations and designs.