Sangam Chains and Gold: Redefining Gold Jewellery with Precision, Scale, and Soul

Sangam Chains and Gold has grown from a chain-manufacturing entity into a company which has expanded its product offering to include bangles, bracelets, kadas, anklets, necklaces, and handsets. The growth has been quiet and steady, but relentless.

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From its roots in the late 1980s to its newly unveiled identity as Aureza Sangam has emerged as a gold jewellery manufacturer that balances deep craftsmanship with cutting-edge innovation. Founded by brothers Sushil Solanki and Deepak Solanki, the company has built a strong reputation in India's B2B ecosystem — not just for its high-quality chains, but for its versatile design, scalable operations, and commitment to consistency.

Today, as the next generation of the Solanki family takes the reins, the business is entering a dynamic new era — one that maintains its foundational values, while embracing a future shaped by design fusion, digital agility, and category-blurring creativity.

FROM CHAINS TO A COMPLETE JEWELLERY PORTFOLIO

What began in the late 1980s as a chain-focused operation was driven by a clear purpose — to deliver volume with finish, and reliability with repeatability at a time when machine-made chains were just gaining traction in India. That clarity set the tone for decades of quiet growth.

“Along with my brother, Deepak Solanki, we started our journey in the late 1980s with a clear focus — to build a reliable name in gold chain manufacturing,” says Sushil Solanki. “Over time, we also incorporated handmade styles, which helped us diversify and respond to regional preferences,” he adds.