FOREVER YOUNG

NATALIE PORTMAN HAS BEEN THE FACE OF MISS DIOR FOR 13 YEARS AND COUNTING AN UNUSUAL FEAT CONSIDERING THE INCREASINGLY BREAKNECK SPEED AT WHICH POP CULTURE MOVES, BUT MISS DIOR IS NOT YOUR AVERAGE FRAGRANCE.

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LAUNCHED IN 1947 ALONGSIDE CHRISTIAN DIOR'S DEBUT FASHION COLLECTION, IT'S A FLORAL CHYPRE MODELLED AND NAMED AFTER THE COUTURIER'S PLUCKY SISTER CATHERINE RESISTANCE FIGHTER AND CONCENTRATION CAMP SURVIVOR TO REPRESENT FEMININITY, AN ENDURING QUALITY OF YOUTH AND THE HOPE THAT COMES WITH THIS. ITS SIGNIFICANCE AND TRAITS HAVE LED IT TO BE REFRESHED AGAIN AND AGAIN, STEADILY EXPANDING THE BREADTH OF MISS DIOR NOT UNLIKE WHAT PORTMAN'S DONE WITH HER CAREER.

ON MAY 1, THE LATEST VERSION OF MISS DIOR HITS STORES: CHRISTIAN DIOR PARFUMS PERFUME CREATION DIRECTOR FRANCIS KURKDJIAN'S LUSCIOUS TAKE THAT BRIMS WITH NOTES OF JASMINE WITH A SPARKLING COMPLEXITY. USING FLOWERS PICKED IN JULY - THE START OF THE HARVEST SEASON - AT THE BREAK OF DAWN WHEN THEY'RE HEADIEST WITH INDOLE, THE BRAND HAS BEEN ABLE TO DRAW OUT FRUITY (MORE SPECIFICALLY, STRAWBERRY, PEACH AND APRICOT) UNDERTONES USING A SECRET EXTRACTION METHOD. COMBINING THESE WITH NOTES OF MOSS, ALASKAN CEDAR AND PATCHOULI, THE RESULTING SCENT IS ONE ENIGMATIC INTERPRETATION OF GIRLHOOD: ADDICTIVELY SWEET YET CLASSY ALL AT ONCE.

NATURALLY, PORTMAN CONTINUES HER ROLE AS MISS DIOR PERSONIFIED IN ITS CAMPAIGN. HERE, THE ACTRESSSLASH-PRODUCER REMINDS NOELLE LOH WHY SHE'S PERFECT FOR IT.

In your opinion, what has Francis Kurkdjian’s interpretation of Miss Dior brought to the fragrance?

 “He’s created something that continues to surprise you as the scent settles on your skin.”