Amit Aggarwal 10-Strike

As the couturier clocks in a decade, he opens up to Manish Mishra on his approach to the label and his love for filmmaking

- Manish Mishra

For the ultimate sybarite, there is nothing more temptingly salivating than an Amit Aggarwal show. As the label celebrates ten years, I meet the couturier at his studio in New Delhi for a casual chat. Having known him all these years, what’s always made an impression on me is his warm and approachable demeanour. Over to him...

ELLE: Your physical and digital shows are synonymous with immersive theatrics. Do you revisit your shows?

Amit Aggarwal (AA): I am not very attached to what I do. I haven’t seen the last two shows yet. I am emotionally invested till the job is being done, but post that, it’s out of my system and I’ve moved on to the next project which keeps me excited. I am blessed with the best team, which carries my vision forward.

ELLE: Your 1999 NIFT show elicited rave reviews and was showcased internationally. At the outset, did you see yourself reaching this far in a decade?

AA: Honestly, I don’t think I have ever thought beyond what the day looks like. I have thoroughly enjoyed every day. I think that has kind of led to what it has become, and I am happy with the fact that we didn’t give up when things were looked at very differently from the commercial perspective of fashion, and now it’s kind of become acceptable.