Living the dream

From planning their start-up and building the right team to successfully marketing their brand, these entrepreneurs will teach you a thing or two about taking care of a business.

- Shubhangi Jindal

Toying with an idea you think has great potential? A good business concept is always followed by a leap of faith to translate into something commercially viable. Although working out the logistics can (usually) overpower dreams of rolling in piles of cash. As an entrepreneur, you often find yourself in uncharted territory, unsure what the ‘right’ answers are. Launching a start-up in a world that is rapidly evolving is no easy feat, but you have to agree there’s never been a better time to act on your instincts.

VIBHA HARISH AND SOORYA JAGADISH

CO-FOUNDERS, COSMIX WELLNESS

Cosmo: What inspired you to start Cosmix Wellness? Vibha Harish: Imagine this—You are scrolling through Instagram, bombarded with pictures of ‘perfect’ bodies and quick-fix wellness solutions. You know the drill: drink this detox tea, buy this magic cream, and poof, your problems disappear. Been there, done that. That’s exactly how I felt when I was diagnosed with PCOS. The whole health and wellness industry seemed obsessed with fads and unrealistic beauty standards. I wanted something real, something that addressed the root cause, not just slapped a bandage on the symptoms.