Custom Made

If 2024 was the year of multiplying micro-trends and the subsequent trend-fatigue, 2025 is where personal style has emerged strong. Subcultures are disappearing and we're all gravitating towards looking unique.

- By Sophie Leen

The art of customisation means we can convey nuggets of our personality without breaking the bank.

It explains the spike in searches for bag charms over the past year. Founder of Bag Crap Amanda Marcuson says, “I didn’t feel like my bag represented who I was as a person. It was more of a status symbol... So, I started adding upcycled toys, such as a ’90s Happy Meal Barbie and a squirt gun to my bags and sharing them on Instagram.” The Dallas-based brand is built on humour and nostalgia, and feeds into our need for self-expression.