How Content Creator Dev Raiyani is Focusing on Music In Earnest

The Mumbai-raised, Los Angeles-based artist recently released “butYOU” with producer Dropped Out and says he’s making music in his dorm every day

- ANURAG TAGAT

DEVRAIYANI SETS THE RECORD straight soon enough in an email interview that music is not an added dimension to being a content creator. “Music is something I want to do over creating content,” the 21-year-old artist says. That said, he’s never going to leave one for the other, knowing he has a “passion for both.”

Born and raised in Mumbai and currently studying undergrad in Los Angeles, Raiyani has – by his own admission on YouTube to his 125,000 subscribers – recorded a lot of his life on video. Vlogging his affable and sometimes meme-stuffed, peak Gen-Z life experiences, Raiyani also began releasing music around 2020 and those following him for his content naturally flowed to understand his hip-hop informed musical output, heard on songs like “Wait4me,” “Thinking Back” and “Cool Boy.”