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What: Maximeyes Drama Magnetic Lashes & Eyeliner from SUGAR Cosmetics

SUGAR’s latest launch, the Maximeyes Drama Magnetic Eyelashes & Eyeliner is a beginner-friendly set of synthetic lashes that are comfortable to wear and a smudge-proof black eyeliner that acts as an adhesive to stick these on. One can simply glide the magnetic sketch eyeliner on the lash line and place the falsies onto the centre of the lash line. Each lash has five tiny magnets that latch onto the eyeliner and ensure a secure hold, which, the brand promises, will stay intact throughout the day and can be worn up to 35 times.