Smart Answers: GenAl tool makes it easier to find the info you need on PCWorld

Smart Answers puts you in the driving seat for content discovery.

- MARIE BLACK AND NEIL BENNETT

Today PCWorld is launching Smart Answers, a chatbot tool that helps you get more from our content. It’s built using Generative AI and existing content written by our human editors.

The way we interact with content is changing. It wasn’t so long ago you would have sifted through a printed magazine for advice on the latest consumer technology, yet it felt like a revolution when magazines switched to digital and online editions. These days, everything you could ever want to read is on the internet—or just as likely on YouTube or TikTok.

The difficulty comes in finding trustworthy, up-to-date information that precisely and immediately answers your question, and most of us tend to rely on search engines and algorithms to figure that out, with varying degrees of success. But faced with a page full of links to visually similar content, you’re still at least one step away from the information you need.

Smart Answers is our new reader service that turns content discovery on its head. You control the questions, the answers, and the delivery. It’s like having a PCWorld editor at your beck and call, allowing you to request and receive specific content on demand. So, why wait for the content to find you? PCWorld’s Smart Answers tool is now available in key regions across the globe.

We’ve worked in partnership with Miso.ai (fave.co/454HMCJ) to develop Smart Answers, a GenAI tool (see “What Is GenAI?” at fave.co/458cXgr) that draws