How to Recruit Quality Franchisees

Quality franchisees enable a franchisor to grow and succeed. They generate higher royalties, tend to be more supportive of new initiatives, and they build great brand reputations in their local communities. Read on to learn how to choose the right partner for your brand and recruit quality franchisees.

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Several years ago, the team at the Franchise Relationships Institute (FRI) developed a model summarising the essentials of best practice franchising, which we named The Franchisor Wheel of Excellence, shown below.

The start of a long-term journey The Wheel was based on a review of our most successful franchisor clients who had been franchising for over 20 years with sustained market share growth, strong franchisee profitability, and low levels of disputation.

The first piece, Recruit quality franchisees, is vital because franchisees represent your brand and potentially impact on the reputation of everyone in your network. Also consider that, with every new franchisee, you are entering a long-term relationship which will last on average for seven years, hopefully more.

So, rather than thinking of a franchise as a product to sell, like a piece of real estate, great franchisors understand that franchising is a process for creating successful franchisees through a long-term, interdependent relationship.

Why a good recruitment process is vital

As well as building great businesses for themselves, quality franchisees also enable a franchisor to grow and succeed. They generate higher royalties, tend to be more supportive of new initiatives, and they build great brand reputations in their local communities.