THE PEOPLE COMPANY

TRUEBLUE LEVERAGES TECHNOLOGY TO CONNECT PEOPLE AND WORK IN INCREASINGLY INNOVATIVE WAYS

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TrueBlue is all about connecting people and work. In 2022, “the people company” did that more than 600,000 times, helping 84,000 companies find talent around the world. The $2 billion-plus light-industrial staffing company operates mostly in the U.S. but also in Australia, Western Europe, and Canada. Through its staffing business, PeopleReady, it matches clients with contingent labor for on-demand staffing by job type. Its recruiting process outsourcing (RPO) business, PeopleScout, does large-scale recruiting for major corporations. With Staff Management, TrueBlue provides on-site industrial labor for industries like consumer goods, warehousing, and manufacturing.

Matching 30,000 to 40,000 associates with clients weekly, TrueBlue knows a thing or two about finding the right person for the job. The person tasked with overseeing TrueBlue’s digital transformation is Chief Information & Technology Officer Jeff Dirks, who shared with BOSS how TrueBlue is making itself into a tech-powered staffing company for the future.

“There is an enormous amount of focus on leveraging technology to build staffing solutions that continue to make a difference for our customers and for our associates,” he said, “a tremendous amount of energy in technological innovation. There’s a very strong and vibrant tech engine driving the growth of the business.”

DYNAMIC DATA

To deliver the right workers for a job on such a large scale, TrueBlue has been upgrading its JobStack mobile application to better predict which associates are best suited for a given job.