STAR LOCALMART TARGETS 3,000 STORES BY 2030

By blending national, regional, and local products with technology-led operations and community focused retailing, Star Localmart is making modern, organized retail accessible to India’s heartland.

- BY VAISHNAVI GUPTA

As India's retail landscape undergoes a significant transformation, one brand is quietly leading the charge in modernizing grocery shopping across rural and semi-urban India — Star Localmart, part of the Sanjay Ghodawat Group. With a vision to bring the convenience, reliability, and product diversity of modern supermarkets to the country's smaller towns, Star Localmart is steadily building a strong footprint in markets that are often underserved by organized retail.

Festive Cheer Across Rural India

This festive season has been particularly promising for Star Localmart. “We've seen encouraging demand across our rural and semi-urban stores this festive season,” said Srinivas Kolluru, Business Head, Star Localmart.

“Customers are gravitating towards curated gifting options, hampers, dry fruits, and chocolates, while basket sizes are increasing as shoppers combine essentials with gifting.”

According to Kolluru, there's been a noticeable shift in consumer behavior — more shoppers are opting for organized retail over traditional kirana stores for festive shopping. The convenience of gifting solutions, attractive store displays, and the availability of branded products have made Star Localmart a preferred destination, particularly in Tier II and III cities.

Strengthening Footprint with Strategic Acquisitions

Earlier this year, Star Localmart announced the acquisition of Bengaluru-based DusMinute, a move that added 40 stores to its growing network. This acquisition has not only strengthened its southern footprint but also accelerated its entry into key urban and peri-urban micro-markets.