GLOCAL HEROS

How Levi's and H&M are weaving their global success stories into India's vibrant fabric, adapting to local tastes and sustainability, and manufacturing locally.

- ARITRA GHOSH

Two powerful global giants and two power women who lead them in India make for a compelling narrative. They make in India, and distribute globally. The global brands – H&M and Levi Strauss & Co – beat with the pulse of the nation, which has translated into the immense success that make them today the toast of the town.

Traditionally, India’s vast consumer market has been an attractive destination for global brands, eager to expand their presence. In recent years, renowned apparel giants have strategically ventured into local manufacturing in India. This shift has not just been about seizing a thriving market, but also reflecting a commitment to diversify supply chains and contribute to India’s economic growth.

In an exclusive interaction with the Retailer magazine Amisha Jain, SVP & MD of SAMEA, Levi Strauss & Co, and Yanira Ramirez, Country Sales Manager, H&M India, speak about their brands’ histories, market strategies, glocal manufacturing and plans for the future.

Embracing India’s Potential

Both companies recognized the potential for growth in India long back, and have adjusted their strategies to cater to the unique preferences and needs of Indian consumers.