DONER SHACK BETS BIG ON INDIA: GLOBAL CEO SANJEEV SINGHERA SHARES EXPANSION

The brand has committed to an all-franchise model in India, with plans to open 150 stores in five years.

- BY VAISHNAVI GUPTA

India's quick service restaurant (QSR) industry is buzzing with global activity, and the latest entrant to bet big on its growth is Doner Shack, a global QSR brand specializing in Berlin-inspired street food. Founded with the vision to disrupt the fast-food landscape, the brand is now setting its sights on India as a key market in its global expansion strategy.

In an exclusive conversation with Retailer, Sanjeev Singhera, Global CEO and Co-Founder of Doner Shack, shared insights into why India is central to their ambitions, the brand's unique proposition in the Mediterranean cuisine space, and how they plan to build a new niche in the QSR landscape.

India: A Natural Next Step

For Doner Shack, India was both a business decision and a personal journey. "We wanted to go into emerging markets, and India stood out. There's huge growth in people's ambitions and what they want to experience, and I think our brand brings a little bit of what they're looking for to the market," he said.

The brand chose Mumbai for its debut outlet. "Mumbai is an epicentre of so many good things—Bollywood, hospitality, and a thriving vibe across the city. It represents the best of India from the outside in, and I think our brand fits really well in that environment," added Singhera.

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