BREAKING THE BOX: REIMAGING BIG BOX RETAIL THE SHOPPERS STOP 2.0 WAY

FROM TECH-POWERED PERSONALIZATION AND PRIVATE LABEL EXPANSION TO OMNICHANNEL INNOVATION AND EXPERIENTIAL STORE FORMATS, SHOPPERS STOP'S TRANSFORMATIVE JOURNEY UNDER KAVINDRA MISHRA'S LEADERSHIP IS BOLDLY EVOLVING TO MEET THE MODERN CONSUMER'S EXPECTATIONS —WHILE LAYING THE GROUNDWORK FOR SUSTAINED, FUTURE-READY GROWTH.

- VAISHNAVI GUPTA

Shoppers Stop burst onto the Indian retail scene in 1991, planting its first flag in Andheri, Mumbai — and with it, rewriting the rules of how India shopped. At a time when shopping mostly meant crowded markets and no-frills stores, Shoppers Stop introduced something radical: a curated, air-conditioned retail haven that felt aspirational, luxurious, and entirely new. It wasn't just a store — it was a bold statement. A pioneer. A game-changer that marked the dawn of modern retail in the country.

When Kavindra Mishra took over the role of MD and CEO of Shoppers Stop two years ago, his vision was clear: to reimagine the brand and build Shoppers Stop 2.0. “I'm proud to say we've already made significant strides in this direction. A perfect example is our flagship store in Malad’s Infiniti Mall, Mumbai. This store reflects the new face of Shoppers Stop—featuring the best global beauty and fashion brands, elevated store design, and an international retail experience. It’s a space that could easily compete with top retail environments anywhere in the world,” he said.

One of the strongest pillars of Shoppers Stop remains its loyalty program, with over 11 million First Citizen members, contributing to 78 percent of its overall business. Even more compelling is that 69 percent of its revenue comes from repeat customers, underscoring the strength of its customer relationships.

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What sets the company apart today is the depth of customer data it holds. Through its advanced persona program, Shoppers Stop has segmented its 11 million customers using AI and machine learning, allowing it to personalize experiences and drive engagement in ways few retailers can match.