Too Much Analysis Paralyses Decisions

The Internet is full of information. So, there is a plethora of investment and protection products and tens of reviews for each of these. While information is empowering, there is a flip side as well—it leads to analysis paralysis. This state is usually referred to as analysis paralysis, where too many choices and too much information lead to indecision or a bad choice.

- Anuradha Mishra

Though financial literacy is more accessible than ever before, there still exists a layer of complexity, and people often end up making decisions based on surface-level clarity, while missing out on the critical details.

That's what happened with Aashish Pahwa, 30, from Delhi. He was planning to buy a health insurance and like an aware customer, set out to research various plans by interviewing agents and using AI chatbots to understand jargon.

And yet, when the hour of need arrived, he realised he had missed something critical: the network hospital list. When he was hospitalised a few months later for Hepatitis A, he discovered that the hospital he chose wasn't included in the plan. "Even with all the help from AI and agents, I ended up buying the wrong product," says Aashish.

Aashish's struggle with indecision was not only regarding buying insurance. It had crept earlier into his professional life, too. Over the last few years, he had considered multiple career options, from consulting to digital content creation. But each choice sparked a flood of questions. Was this scalable? Was he too late to enter the space? Would AI wipe out the opportunity before he could establish himself?