Innovating the Sports Ecosystem

Technology today is revolutionising grassroots sports and supports athletes, driving inclusion and excellence in Indian sports through innovation and advancement.

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Technology is rapidly transforming grassroots sports, bringing new opportunities for athletes and enthusiasts across the country. Innovations are enhancing training methods, improving performance analysis, and increasing access to sports at the community level. As these advancements continue to evolve, they are setting the stage for a new era in sports development, encouraging greater participation and excellence from the ground up.

In a panel discussion held at the IITM Sports Tech Startup Conclave 2024, industry experts explored the immense potential that lies in grassroots sports development and the role of technological innovations in India.

Yannick Colaco, Co-Founder of Fancode, spoke about the transformative impact of grassroots initiatives, recounting his experience with the NBA’s focus on youth engagement as a pivotal example.