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HOW A $6 BILLION COMPANY KEEPS ITS IDEAS FRESH

Inc.

|

Winter 2025

Known for its viral gadgets-Ninja Slushi, anyone?-SharkNinja is betting big on the next generation of innovators.

- By DAVID H. FREEDMAN

HOW A $6 BILLION COMPANY KEEPS ITS IDEAS FRESH

DISRUPTION JUNCTION CEO Mark Barrocas (holding a Shark CryoGlow LED face mask) is nurturing the next baby Sharks.

SharkNinja doesn't just enter markets—it descends on them. Sometimes, the company, famous for its viral kitchen, cleaning, and beauty products, creates the market from scratch. Other times, it muscles aside the competition. And perhaps most impressive, SharkNinja produces an unending stream of unique appliances with features that spark consumer frenzies, such as its home soft-serve ice cream makers and its self-emptying cleaning robots.

Says CEO Mark Barrocas: “I don't think there's another company that's been able to develop such a consistent track record of disruptive innovation across so many different product categories.”

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