Labelling for Success

Alok Nigam, Managing Director, Brother International India Pvt. Ltd, explains how clear labelling drives upsell and transparency.

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In India, where food consumption is deeply tied to cultural beliefs, health consciousness, and an ever-evolving market, food labels have taken on a critical role in shaping consumer behaviour. With the rise of health awareness among Indian consumers and increasing access to information, there has been a marked shift towards demand for clear, transparent, and informative food labels. Indian consumers are now more aware of the quality and sourcing of ingredients, nutritional value, and the ethical practices behind the food products they purchase.

In this dynamic and diverse market, food labels go beyond being a simple regulatory requirement; they serve as a powerful tool for consumer engagement and trust-building. Transparent labelling is no longer just about compliance with standards, but about meeting the expectations of consumers who want to know exactly what they are consuming and where it comes from. As a result, food labels are playing an essential role in the purchasing decisions of Indian consumers, influencing everything from the choice of ingredients to health-conscious preferences and ethical considerations.

Power of Transparency

In the competitive Indian food market, transparency has emerged as a key pillar of consumer trust. Consumers today want more than just a list of ingredients; they want clarity on the sourcing, production methods, and ethical values behind the food they purchase. Transparent labelling helps companies build a reputation for integrity, offering detailed information that empowers consumers to make informed choices.