Reimagining the Future of Retail India with Data-Smart Kirana Stores

Kirana outlets, the humble neighbourhood grocery stores are the lifeline of the local community.

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Yet these tens of millions of stores are a powerhouse of commerce in India's retail market - a $1.2 trillion colossus contributing over 10% of GDP. Being largely offline kirana stores haven't really leveraged the full advantage of their role in the Indian economy in this rapidly growing digital world. Fragmented supply chains and inefficiency have dogged their heels; wastage has been huge — up to 40% of produce is lost!

BranchX, helmed by industry veterans Sajid Jamal and Rajesh Johnny and launched in 2020, is an AI platform which has changed the face of India's kirana landscape. Introducing digital intelligence by hitching finance with data it has become a tour de force for reinventing the future of India's kirana stores. In 2023 after six months of enhancing its platform, BranchX recorded $15 million in transactions. This provided the impetus to up the ante to strengthen the bond between BranchX and the massive kirana network pan-India.

XENIE AS FACILITATOR EXTRAORDINAIRE