PROFITING PERSONALLY

Lili Reinhart rode mainstream media to stardom. Now she's building a huge social media fan base to back her entertainment and skin care bets.

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In 2011, then 14-year-old Lili Reinhart and her mother hopped in the family minivan for an eight-hour ride from Cleveland to New York City for an open audition.

She got the part—a role in a 15-minute short called The Most Girl Part of You, which she credits with launching her career. By 2017, she was starring as Betty Cooper on the CW's teen drama Riverdale—which ran for seven seasons, skyrocketing her to fame. Then came credits in Hustlers, Chemical Hearts and Look Both Ways.