कोशिश गोल्ड - मुक्त
WORLD CHANGING IDEAS
Fast Company
|Spring 2024
FROM THE TINY SOUTH PACIFIC ISLAND OF NIUE то THE BUSTLING STREETS OF PARIS, FROM GUINEA TO SAN FRANCISCO, PEOPLE ARE DEVISING SOLUTIONS TO THE WORLD'S GREATEST CHALLENGES.
USING AI TO HELP REDUCE AIRLINE EMISSIONS
THE THIN CLOUDS THAT STREAK BEHIND AIRPLANES, called contrails, are a sizable source of global warming, responsible for more than a third of aviation's climate impact. But slightly changing a plane's flight path can help avoid the phenomenon, which happens when hot exhaust mixes with cold, humid air.
At Google, researchers are using artificial intelligence to help predict where contrails will form so that pilots can adjust course. In a six-month test on dozens of American Airlines flights between 2022 and early 2023, the approach helped reduce contrails by 54%.
While redirecting planes uses a little more fuel, the climate benefit far outweighs the extra CO2 emissions.
The change would cost airlines little. Eventually, many airplanes will shift to sustainable aviation fuel, which can both reduce contrails and cut CO2 emissions, but altering flight paths can happen immediately.
As Google continues to tweak the AI to reduce contrails even more, it's running additional tests with Southwest Airlines and with Eurocontrol, the organization that manages air traffic in Europe. The data will soon be incorporated into software that helps pilots optimize flight paths and could be deployed within a few years.
"It's an example of how we can drive a large, costeffective impact in a time horizon that is much shorter than people ever thought would be possible in the climate space," says Juliet Rothenberg, the product lead for Google's climate AI team. While the growth of AI poses climate risks of its own-it has to be managed to avoid surging energy use-the tech can also play a role in climate action in multiple ways. The contrails work is one of several projects at Google (see box at right) that harness artificial intelligence to cut emissions and respond to climate disasters.
4 MORE GOOGLE AI INITIATIVES
यह कहानी Fast Company के Spring 2024 संस्करण से ली गई है।
हजारों चुनिंदा प्रीमियम कहानियों और 10,000 से अधिक पत्रिकाओं और समाचार पत्रों तक पहुंचने के लिए मैगज़्टर गोल्ड की सदस्यता लें।
क्या आप पहले से ही ग्राहक हैं? साइन इन करें
Fast Company से और कहानियाँ
Fast Company
TOMORROW.IO: FOR PREDICTING HYPERLOCAL WEATHER BEFORE IT'S A PROBLEM
MANY PARTS OF the world that are most vulnerable to extreme weather events, such as hurricanes and flash flooding, are also the ones that legacy weather-forecasting systems overlook.
2 mins
Spring 2026
Fast Company
ABRIDGE: FOR RELIEVING DOCTORS OF CHART-WORK DRUDGERY
ABRIDGE HAS CHANGED THE way thousands of doctors practice medicine.
1 min
Spring 2026
Fast Company
TBPN: FOR CREATING SILICON VALLEY'S GO-TO TECH NEWS NETWORK
PRODUCERS AT CNBC WAKE UP IN the morning and look at the public markets in order to plan the day's lineup.
3 mins
Spring 2026
Fast Company
CADENCE OTC: FOR MAKING EMERGENCY FAMILY PLANNING CONVENIENT
IN 2024, CADENCE OTC LAUNCHED a low-priced morning-after pill and placed it somewhere no one else had: convenience stores, where people need it the most.
1 mins
Spring 2026
Fast Company
DOORDASH: FOR DELIVERING A CUTE LAST-MILE ROBOT NAMED DOT AND REWARDS FOR DINING OUT
DOORDASH DElivers millions of orders every day, and its newest couriers are ready to roll.
1 mins
Spring 2026
Fast Company
SUBLIME SECURITY, CYERA, CHAINGUARD, HORIZON3.AI - FOR TRANSFORMING CYBERSECURITY'S BIGGEST PROBLEM INTO ITS MOST PROMISING SOLUTION
IT'S NEVER BEEN A BETTER TIME TO BE A HACKER. A STAGGERING NUMBER OF ORGANIZATIONS ARE such easy digital targets that the costs of all the scams, malware, ransomware, and nation-state attacks could top $10 trillion worldwide in 2026—and then there's incalculable political and reputational fallout that comes from high-profile hacks.
5 mins
Spring 2026
Fast Company
TUBI: FOR REIMAGINING FREE, FAN-FOCUSED TV
IT'S ONE OF THE TRICKIEST QUESTIONS FOR ANY LEADER, ESPECIALLY IN TIMES OF TRANSFORMATIVE CHANGE: WHEN TO FOLLOW THE HERD AND WHEN TO GO IT ALONE.
8 mins
Spring 2026
Fast Company
REDDIT: FOR REMAINING AUTHENTICALLY HUMAN IN THE AGE OF AI
LAST FALL, CHIVES TOOK OVER REDDIT. IT STARTED WHEN A COOK WHO BELONGED TO THE MASSIVE SOCIAL SITE'S R/KITCHEN CONFIDENTIAL COMMUNITY PLEDGED TO PRACTICE his chive-cutting skills every day and post photos so that others could rate his technique.
10 mins
Spring 2026
Fast Company
THE ONION: FOR PROVING THAT PRINT ISN'T DEAD - ESPECIALLY IF IT'S FUNNY
TODAY, THE GRIM MANTRA THAT “print is dead” seems all but a given.
1 min
Spring 2026
Fast Company
ROW 7: FOR INVENTING ENTIRELY NEW VEGETABLES AND RESHAPING THE FOOD SYSTEM IN THE PROCESS
ONE NIGHT IN JANUARY, CHEF DAN BARBER AND HIS TEAM ARE GATHERED IN THE KITCHEN, PLATING COURSE AFTER COURSE OF VEGETABLES.
6 mins
Spring 2026
Translate
Change font size

