UNRAVELING THE INFLUENCER PHENOMENON IN INDIA

The power of influence and the world created by the influencers has taken over our screen and mind space.

- PUNITA SABHARWAL

Whether it is a celeb turned influencer, or someone with a passion for travel taking over our world or a yesteryear actor now finding a new lease of life by creating great content. Every year, we try to understand these new niches emerging in the creator economy. As a year-ender edition, this month we try to unravel and showcase some of the most popular influencers across 20 different categories. While shortlisting these names, the editorial team judged their popularity, longevity, audience engagement, content virality among the masses, and brand extensions. As always, our focus every year is to capture new names each year to give a fresh spin to our content. We believe you will be as influenced by their work as we were while selecting them.

Badshah 

FROM HIP-HOP MOGUL, PHILANTHROPIST TO SERIAL ENTREPRENEUR

ENTERS HIS ICON ERA

Reigning over the music charts and everyone’s playlist, Aditya Prateek Singh Sisodia, popularly known as Badshah is one of the most influential and pioneering figures in the South Asian music landscape. A multi-hyphenate music luminary on a mission to propel the global domination of Indian pop and hip hop, rapper, producer, mentor and entrepreneur - Badshah is a history maker!

Sitting pretty at the top of the Indian music pyramid, by virtue of his laser focused work ethic and cult following, Badshah is now gearing up for a greater undertaking, he is now well on his way to become a ‘Serial Entrepreneur’.