HOW AI IS GOING TO TRANSFORM THE AUTO INDUSTRY

What's fuelling innovation today? The urge to replicate intelligence through synthetic measures.

- SHRABONA GHOSH

Technology is taking over humankind and the latest trend capturing industries is Artificial Intelligence (AI). One of the sectors which is actively implementing AI is the automotive industry: Transforming the designing, production and operation of vehicles. The auto industry is counting on AI in the design and manufacturing of vehicles, data analytics and cost optimization.

SAFETY & MANUFACTURING

Already AI is being used in many vehicles having Advanced Driver Assistance Systems (ADAS), which are already helping in accident prevention. “AI is being extensively used in the way vehicles interact with the driver and passengers. Voice assistants, connected features, features for operating lights, wipers, seats, etc. are all changing the way we interact with vehicles,” said Anurag Singh, MD, Primus Partners.

Using cameras and sensors, enormous amounts of data can be processed by AI algorithms, that too in real time. This propels the ability to identify the environment and instant lifesaving decisions can be made. AI, thus significantly enhances safety on the road and reduces accidents. “Connectivity further helps in minimizing distractions, comprehend driving patterns and enhance user experience,” said Prashanth Doreswamy, President & CEO-Continental India.