THE NEW POST-CREDIT SCENE FOR CINEMAS

Ever seen an IT Hero walking in slow-motion as pieces of inefficiency, invisibility and customer distance fly up in the air behind him? What a sight as he walks on with a fresh background score of cloud, CRM and touchless tech for the swagger? Let's meet this hero here.

- 

He seems to be firmly entrenched in the catbird seat. And he deserves this seat. After all, he has walked through all the backstage and operational corridors of a cinema for three years when he started his career as an accountant. He knows the pain points of cinema owners and managers. Plus, he is a movie-lover at heart. So, he knows what it exactly feels like when the ambient sound and laser precision of projection lifts a good Hollywood movie many many levels up. The best part of his script of IT is that he makes these two protagonists-the cinema business guy and the viewer-meet at a lovely turn-never to be parted again. Let's see how Dhawal Mehta, GM-IT, Miraj Cinemas does that.

Cinema has changed beyond recognition today-specially after the pandemic. Do you think it will rise up well after the OTT attack? Or would it be a good cue to cast some personalisation in what cinemas offer?